Online shopping has grown over the years to new heights, and because of this, it might be difficult to stand out online with all the competition. There are plenty of ways to drive more traffic and conversions to your eCommerce website. In this article, we will take a look at some ways to convert your visitors into shoppers.
Try-before-you-buy-with 3D & Augmented Reality
Create a community of social media
Sell directly on social media
Retarget your visitors
E-mail marketing to catch the ones who got away
Use best sellers to drive sales
Add Reviews to show trust
Let’s dive deeper into these themes to improve your eCommerce sales!
Use 3D and AR to showcase your products in every color, size, and angle
Selling large products online can be difficult. It's nearly impossible to show every angle and variation in photos like they would be in a brick-and-mortar store. That’s where 3D visualization and Augmented Reality come into play. Use 3D and AR to bridge the gap between imagination and reality.
Using 3D and AR in eCommerce has been shown to increase conversion by up to 96% and reduce returns by a whopping 40%. And the best part is, that implementing 3D and AR is easy, and with the right platform, it doesn’t slow down your website at all.
Adding 3D to your eCommerce website will allow your customer to see what the product actually looks like from different angles and with different customization options, while Augmented Reality will let them see it in their own space. With the help of AR, your shoppers can see how the furniture fits in their homes and with their interiors.
3D visualization platforms such as Sayduck Platform also enable you to create millions of 2D photos from your 3D models to be used for any of your marketing cheaper and faster than traditional photography. Learn more about Virtual Photography benefits.
3D and AR create a truly immersive experience and lasting impressions for all online shoppers. Try Sayduck 3D and webAR Platform for free.
The 3D Viewer gives the customer a detailed picture of what the product looks like
Create content on social media to reach more people
By creating useful, educational, or fun content on social media you can build a community of users that are interested in your product or your brand. And with a hint of luck, you can create a snowball effect, or go viral, with your content and you could reach thousands, if not millions of social media users.
Create content that creates value for your followers and your eCommerce business. In doing so, consistency is key. Create a plan on who you want to reach, and in which channels and measure your success.
A good way to make the most of your social media is to start using a content calendar or an application with which you can follow the different social media channels. Great tools for this are services such as Hootsuite or Later. Both are powerful and easy-to-use tools that will create clarity and enable you to track your progress in your social media endeavor.
Amazing content is all that it takes!
Sell directly on social media
On top of having an enthusiastic crowd surrounding your eCommerce on social media, you can also sell directly on certain platforms. For example, Instagram has a built-in shopping system, which allows you to showcase your products directly on Instagram and the user can buy the product right then and there. This will streamline your sales funnel on the social media side massively and enable you to make money on social media.
Retargeted ads for your website visitors
People usually end up on your eCommerce website for a good reason. Yet most of them leave without buying anything. Don’t miss out on the opportunity to retarget ads to these possible future customers!
By retargeting ads to people who have visited your website, and have scrolled through your products, you have the chance to catch them before they are gone forever. Show them the products they were looking at in the first place, and with the right retargeting you can make the sale that already slipped through your fingers once.
Most advertising platforms such as Meta, LinkedIn, Google, etc. offer retargeting features. All you have to do is connect your audiences to the advertising platform and create ads for them.
Catch them with e-mail
E-mail is another great way to drive more sales in your eCommerce business. Whether using periodical newsletters or targeting people who abandoned their shopping cart, e-mail is a great extension of your eCommerce website.
Do this by collecting the e-mail addresses of interested customers and automating the e-mail using an application that allows you to send e-mails to these people. Use for example Active Campaign, Mailchimp, or HubSpot.
Show top items
Your best-selling items are usually popular for a reason. One viable way to drive your eCommerce sales is to showcase these top items on your website. Showing top sellers affirms shoppers' choice in a similar way to reviews, by showing that others like this product as well.
This might help you commit your customers to a buying decision in the first place or they might add a top item to their basket with whatever else they already bought.
The right amount coupled with variety is key. When showing your best sellers, be sure to show just the right amount of items. The amount depends on your product portfolio and categories. Be sure to cover your bases with enough items, but not too many, which might leave your customer confused with the endless opportunities. Ensure you’re also showing products from different price points, which shows enough variety to the shopper.
Your website service provider should be able to provide you with the possibility to create lists of best-selling items. Be sure to use it wisely!
Bonus point: Upsell. Show the customer what they’re missing at the checkout by showing products that work well with something they are already buying. Add socks or underwear to other pieces of clothing or add smaller decorative pieces to larger pieces of furniture
Use your best-selling items to do the talking
Add reviews to build trust
One of the critical elements that build a successful eCommerce business, or any business really, is trust. Reviews are one of the best ways to get rid of any concerns customers might have about the product and build rapport. Let your happy customers become your brand ambassadors and you will have a never-ending flow of new shoppers.
The best way to get reviews is to encourage your current shoppers to share their experiences after the purchase - create an automated email campaign (Mailchimp, Sendgrid, Hubspot, ActiveCampaign) for your shoppers with a simple email asking them to rate the product, and then redirect them to the review page, where they may leave a more in-detail review. Shopify offers many apps for collecting reviews, while Reevoo is a great option for other service providers you’re already using.
Short and sweet, huh? These points, whether used alone or implemented together, will help you get more sales on your eCommerce website and create a better experience for your shoppers. Not only that, but they will also give you more data throughout the website about what works well and what needs some more work on your website. For example, the Sayduck platform offers reliable data on what products were most interesting and what were viewed in either 3D or AR.
Now it's only a matter of taking action and growing your eCommerce business! If you want to see how 3D and AR can help your business, you can start your free 14 day trial here!