The Origins of Sayduck: Redefining Digital Product Experiences Through 3D

Born in the heart of Finland’s rich design culture, Sayduck was founded in 2012 with a bold ambition: to transform how people engage with products online. 

Recognizing the disconnect between flat digital browsing and the tactile experience of physical products, the Sayduck founders set out to bridge the gap. Their vision was clear—a future where technology brings products closer to consumers through lifelike, interactive 3D models that can be explored, rotated, and placed in real environments. 

Part & Whole furniture in 3D and Augmented Reality (AR), powered by the Sayduck Configurator.

At its core, Sayduck is rooted in the belief that exceptional design deserves an exceptional experience. Traditional e-commerce images fall short of capturing the nuance, detail, and craftsmanship of well-made products. Sayduck was created to elevate these visuals, turning passive viewing into immersive discovery. 

The result: one of the first platforms to deliver intuitive 3D and Augmented Reality (AR) visualization — without the technical barriers of conventional development. With a focus on simplicity, precision, and Scandinavian design sensibility, Sayduck quickly became a go-to partner for brands seeking elegant, immersive online experiences. 

In 2024, Sayduck entered a bold new chapter by joining forces with The Optical Foundry, a U.S.-based holding company led by CEO Rob Rich. Guided by his motto, “Independence for Independents,” the partnership brought fresh vision and renewed purpose—amplifying Sayduck’s mission to empower independent brands worldwide.

Operating globally with core teams in Minneapolis, Helsinki, and Vilnius, Sayduck continues to push boundaries — helping businesses forge deeper, more inspiring connections with their customers through the power of 3D, AR and Virtual Try-on.

As digital experiences continue to evolve, Sayduck remains at the forefront — blending cutting-edge technology with design integrity. More than a platform, it’s a commitment to helping brands tell richer product stories, ignite customer imagination, and shape the future of how we see, feel, and connect with the things we love.

OGI Eyewear, Bauhaus style rendered in 3D and AR with Virtual Try-On powered by Sayduck.

About Sayduck

Sayduck is the leading visualisation platform for design brands and manufacturers to create and showcase products in 3D and Augmented Reality. With offices in Minneapolis, Helsinki and Vilnius, Sayduck helps leading brands like Jura, SohoConcept, Ted Bradley Studio, l.a.Eyeworks, and OGI Eyewear as well as multiple merchants on e-commerce platforms like Shopify to drive product engagement and inspire customer confidence with 3D and AR.

For more information: www.sayduck.com LinkedIn