Why Augmented Reality should be your top priority in eCommerce
- Katja Beier
- Apr 29, 2020
- 2 min read
In past years Augmented Reality (AR) has been really helpful for eCommerce companies to keep their shopper interest peaked, changing from a fun have feature, to a must, for reaching younger or more tech oriented clientele. We brought a cargo solutions provider’s Kalmar forklifts into the AR space, allowing their B2B customers to experience the product before committing to an order.
While the era of door-to-door sales has evolved, the importance of personal relationships in business remains. At the same time, traditional retail spaces are increasingly extending into the digital world, as online platforms offer new ways to connect with customers and complement physical storefronts.
Virtual and augmented reality are becoming increasingly important parts of the online shopping experience, enabling customers to visualize and try products across a wide range of industries.
Platforms like Sayduck, along with major tech companies such as Google and Apple, are making it possible for shoppers not only to view products in 3D on screen, but also to place them in their real-world surroundings using their device’s camera.
CASE STUDY: KALMAR’S AR APPLICATION
Kalmar, a cargo handling solutions provider under Cargotec Sweden AB, leveraged augmented reality to sell their products in the forklifts segment. AR visualisations allowed their B2B customers to experience the product and explore functionalities through interactive features, with the use of a mobile device.
Regardless if you are in the business of selling forklifts to enterprise clients or sunglasses to the general public, augmented and virtual reality could be a tool to increase sales in times where physical demonstrations and store visits are impossible.
Comments