3D and Augmented Reality Statistics and Data 2022
Keep up to date with the latest stats for the industry.
Shopify has found, that the returns
reduce in returns from implementing 3D visualisation.
Shopify has found, that while adding a video improves conversion rates by 60%, adding 3D Visualisation improves conversions by 94%, on average.
conversion lift for merchants with 3D content on their website.
Shoppers are more engaged when they are provided with 3D view of the product, instead of only images. more than 8 in 10 people will choose to interact with 3D, when given the choice. With 3D view they are able to experience the product from any angle, zoom in and see every possible variation in real-time.
of product page visitors active 3D view.
While video provides a high value for eCommerce, it still lacks the ability to see product from every angle, or every possible configuration. Shoppers being able to interact with the product and have a better understanding of how it looks in their space, have a higher conversion rate, and are less likely to return the items.
of respondents prefer interactive 3D view to video playback.
Shoppers are more likely to remain interest, and not bounce from your page, when interacting with 3D. Using 3D on your website can increase your website rating, more often organically appearing in search engine searches and generating more organic sales.
of all users interact with a 3D view for more than 30 seconds.
A survey done in US found that trying out products in 3D and / or AR would help shoppers to make more confident decisions. Being able to feel the product better through interacting with is the best way to improve shopper confidence.
of shoppers are more likely to buy a product after trying it out in 3D or Augmented Reality
No image or a video can beat being able to see the product online from every angle, zoom in to every detail, see it in every colour and size, while also being able to try it out. Inaccuracy and return costs from images is one of the biggest pain points for eCommerce, which 3D product visualisation has shown to improve.
of shoppers answered that 3D/AR visuals would increase their confidence that they’re buying the right product.
After experimenting with 3D, Rebecca Minkof noticed a spike in amount of shoppers adding their products to a cart, in cases where shoppers interacted with 3D models of their purses.
Being able to interact (and even customise) with the product online creates the closest thing we currently have to feeling the product in the physical store, but all from a comfort of your own couch.
of shoppers are more likely to add an item in cart after interacting with 3D.
3D Viewers / Configurators
increase in your session duration after implementing Augmented Reality.
According to Harvard Business Review, shoppers who viewed AR not only viewed more products, but also spent more time on the website browsing.
of shoppers are more likely to make an order after interacting with Augmented Reality.
Being able to see the real size, colour, shape of a product in their own space through AR has significantly increased the amount of orders for Rebecca Minkof. By allowing their shoppers to experience their purses from anywhere in the world they reduces the imagination gap created from using 2D images for online stores.
of shoppers are more likely to make a purchase, after interacting with Augmented Reality.
In the same Harvard Business Review, it was discovered that shoppers are more likely to click - Buy, after they try a product out in Augmented Reality (AR).
more product views, when interacting with Augmented Reality.
Augmented Reality encourages shoppers to interact with more products on your website, consequently improving your website rating and increasing the change they would make a purchase.
of customers prefer shopping in stores with Augmented Reality.
Shoppers, especially during the pandemic, became increasingly used to shopping online, therefore they tend to choose stores, that allow them to "try before they buy" from their own home, finds NielsenIQ analysis.
of shoppers return goods, because they were "not as described."
According to UPS, over 1/4 of shoppers have returned their goods because their product photos did not match their expectations. 3D Viewers and Augmented Reality allows customers to "try before they buy" and provide more information about the product, in turn - making the purchases they don't regret.
annual retail eCommerce sales in 2021 globally.
Retail eCommerce sales have only been growing, and with younger consumers preferring online shopping to in-store visit, growth is expected to remain. It is predicted that 2022 should see $5.5 trillion in sales from eCommerce worldwide. In comparison, that is more than the GDP of Japan (apx. $5.1 trillion in 2021).
growth in eCommerce sales in US in 2020.
During past years in pandemic eCommerce has grown significantly - a growth that doesn't seem to start declining at any point. Online shopping is heavily reliant on visual experience - trying to convey how the product would look in real life. However, no image or video conveys it better than actually being able to try the product out through Augmented Reality.